May 2025 – Jan 2026
Director of Web & MarTech – United Wheels
Delivered 99.999% uptime across four global brands while integrating Adobe Commerce, Hyvä, Salesforce Marketing Cloud, and real-time personalization pipelines.
About
I'm Josh Patrick.
I build operating systems for digital organizations.
My background spans software engineering, UX/CRO, and MarTech architecture — disciplines I’ve unified to help complex organizations align product, engineering, and growth around measurable execution.
I’ve led multi-brand commerce transformations, rebuilt fragmented teams into cohesive delivery engines, and modernized platform stacks to improve performance, reliability, and velocity.
Professional Overview
Over the past decade, I’ve led digital transformation programs that required both architectural rigor and commercial clarity.
At Range USA, I rebuilt a fragmented eCommerce function into a unified, high-performing growth engine — driving measurable conversion, revenue, and operational improvements.
At United Wheels, I’ve led multi-brand Adobe Commerce modernization, lifecycle orchestration across Salesforce Marketing Cloud, and performance engineering initiatives that improved speed, reliability, and cross-team alignment.
My leadership sits at the intersection of architecture, experimentation, lifecycle strategy, and operating cadence.
I don’t treat digital as a channel. I treat it as an operating system.
Focus Areas
- Multi-brand commerce platform architecture (Adobe Commerce, Shopify)
- Experimentation and UX optimization systems
- Lifecycle orchestration and personalization (Salesforce MC)
- Cross-functional delivery models across engineering, product, and marketing
Career Timeline
Each chapter reinforced the same conviction: digital performance improves when engineering discipline meets commercial accountability.
Aug 2023 – May 2025
Director of DTC eCommerce – United Wheels
Increased conversion 5× year-over-year (0.2% → 1.1%) through a full Hyvä-based UX overhaul, CRO experimentation, and enterprise personalization.
Oct 2022 – Aug 2023
Director of eCommerce – Range USA
Drove +37% YoY online revenue growth (+39% orders, +25% conversion) by rebuilding the eCommerce operating model and modernizing CRO and analytics.
Oct 2020 – Oct 2022
Development Manager / Tech Lead – Range USA
Led full AWS cloud migration (EC2, RDS, S3, Route 53) and scaled engineering operations to support secure, high-availability growth.
Digital Leadership
How I tend to lead in complex digital environments.
Lifecycle leadership
Architect end-to-end commerce systems that connect acquisition, experience, experimentation, retention, and service into a measurable performance loop.
Team design & enablement
Build high-trust, cross-functional teams with clear roles, shared scorecards, and consistent delivery cadence.
Data & experimentation systems
Unify analytics, CRO, and attribution into operating systems teams rely on — not reporting artifacts.
Platform modernization
Lead Adobe Commerce and Salesforce ecosystem transformations focused on performance, maintainability, and long-term scalability.
Technologies
Representative environments I operate fluently within.
Engineering Foundations
Core technologies I use to build and scale digital products.
- TypeScript
- JavaScript
- React
- Next.js
- Node.js
- PHP
Commerce Platforms
Platform ecosystems used for multi-brand commerce delivery.
- Adobe Commerce
- Shopify
- Salesforce Commerce Cloud
Analytics & Optimization
Measurement and experimentation environments that drive decisions.
- GA4
- BigQuery
- Looker Studio
- Optimizely
- Power BI
Lifecycle Systems
Lifecycle orchestration, customer journeys, and personalization infrastructure.
- Salesforce Marketing Cloud
- Klaviyo
- Twilio
- Digioh
Resume
Full resume details are available upon request.