Q3 2025
Digital Repositioning — Batch Bicycles
Elevated the Batch Bicycles digital experience with premium storytelling, refined merchandising, and dealer-friendly pathways.
Delivered a premium look and feel with clearer buying paths for riders and dealers.
- Engagement
- Time on page ↑
- Product discovery
- Richer PLP/PDP
- Dealer enablement
- Streamlined
Challenge
The legacy site underrepresented Batch Bicycles for discerning riders and partner dealers, limiting storytelling and commerce momentum.
Approach
- Modernized layout hierarchy, typography, and product storytelling to better showcase range depth.
- Introduced richer media assets and refined PDP/PLP modules for spec comparison and feature education.
- Clarified dealer engagement flows with prominent calls-to-action and location-aware prompts.
Outcomes
- Elevated brand perception to align with premium audience expectations.
- Increased product engagement through immersive media and structured comparison tools.
- Simplified the path from inspiration to dealer outreach, boosting qualified leads.
Focus Areas
Brand design, visual systems, merchandising UX, dealer experience.
Frameworks applied
- Elevated storytelling modules with cues from The Language Layer of UX.
- Balanced inspiration and conversion levers per Conversion Rate Optimization (CRO) Fundamentals.
- Piloted modular merchandising tests alongside the Personalization Sandbox toolkit.