Q3 2025
Real-Time eCommerce Intelligence — DTC Portfolio
Delivered live dashboards that merged revenue, conversion, and campaign telemetry for portfolio leaders.
Launched one-click KPI visibility with traceable coupon-to-product ROI.
- Brands covered
- Multi-brand
- Data latency
- Real-time
- Optimization cadence
- Accelerated
Challenge
Executives lacked a single source of truth spanning revenue performance, campaigns, and product-level insights across multiple brands.
Approach
- Built live dashboards combining ecommerce, coupon, and behavioral data streams into a unified semantic layer.
- Enabled per-brand drilldowns to product detail, offer performance, and merchandising reactions.
- Established feedback loops so marketing and merchandising teams could act on trend shifts in hours.
Outcomes
- Provided leaders with instant visibility into topline and mid-funnel KPIs.
- Improved budget allocation and merchandising decisions with traceable ROI per promotion.
- Fostered data-informed rituals that paired dashboards with weekly optimization standups.
Focus Areas
Analytics engineering, attribution, decision intelligence, merchandising enablement.
Frameworks applied
- Modeled KPIs against the scorecard approach in The DTC Metric Stack.
- Structured optimization cadences using From Vision to Execution (the GOST Framework).
- Built reusable data notebooks atop the Conversion Insights Kit experiment library.